Privacy Policy

Introduction
This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.elizabethascot.co.uk including any information you may provide through our site when you purchase a product or service, sign up to our newsletter or take part in a prize draw or competition.
MSF Partners Ltd, trading as Elizabeth Ascot is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
It is Elizabeth Ascot’s policy to respect your privacy regarding any information we may collect from you or which you may provide to us, in the circumstances set out below.
This policy is effective as of 5 August 2023. We review our privacy practices on an ongoing basis, and as such we may change this privacy policy from time to time. Please check this page frequently to ensure you are familiar with its current content.

ACTIVITY	TYPES OF PERSONAL DATA COLLECTED
When you sign-up to: Receive free content, including eBooks, news and offers;	Email address; First name; Last name;
When you purchase our products directly from us	Name; Email address; Shipping address; Phone number; Any Personal Data which you provide to us in the free text box of the form; Payment method choice (payment details are held by our payment processor, not us)
When you complete the Contact form	Name; Email address; Phone number; Any Personal Data which you provide to us in the free text box of the form;

Further, we may process certain types of personal data about you as follows:
Identity Data may include your date of birth and gender.
Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
Transaction Data may include details of purchases made by you.
Usage Data may include information about how you use our website, products and services.
Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

1. How we collect your personal data

We collect data about you through a variety of different methods including:
Direct interactions:
You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:

order our products or services;
create an account on our site;
subscribe to our service or publications;
request resources or marketing be sent to you;
enter a competition, prize draw, promotion or survey; or
give us feedback.

Automated technologies or interactions:
As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies.
Please see our cookie policy for further details.

Third parties or publicly available sources:
We may receive personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties:
Mailer Lite, MailChimp, EventBrite, TypeForm, any other online tools used to facilitate our product/service; analytics providers such as Google based outside the EU;
advertising networks based inside OR outside the EU; and
search information providers based inside OR outside the EU.
Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as EventBrite, based inside OR outside the EU.

Data that we collect automatically
We automatically collect certain information when you visit our Website – such as the type of browser and operating system you are using, and the domain name of your Internet service provider. We do not link this information with any Personal Data.
We may also collect data automatically through our use of cookies on the Website. Please see our cookie policy to find out about the types of cookies we set and why, and how you can adjust your settings to disable cookies.

2. Use of your Personal Data

We will only use your Personal Data when the law allows us to.
Most commonly, we use your Personal Data to:

process and manage your use of our website;
process your orders;
respond to your questions, comments and requests;
where you have opted-in to receive marketing from us, deliver communications that are relevant to your preferences / may be of interest to you;
improve our services and Website through analysis of information.

3. Sharing of your Personal Data

We take your privacy seriously and will not share your Personal Data with others, except as permitted by applicable law or as set out below: We share Personal Data as necessary with third parties who provide services or functions on our behalf and who require the information to provide those specific services to us. These third parties may include social media advertising platforms such as Facebook, Instagram, TikTok and Google Adwords for the purpose of custom audience generation and the development of targeting criteria for other audiences. Please note that we have appropriate data privacy safeguards in place with third parties with whom we share Personal Data as described above and who are providing services or functions on our behalf.
We may have to share your personal data with the parties set out below for the purposes set out in the table in section 1 above:

Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

4. Marketing communications

You will receive marketing communications from us if you have:

requested information from us or purchased goods or services from us;
or if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and
in each case, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for their marketing purposes. You can ask us or third parties to stop sending you marketing messages at any time by emailing office@elizabethascot.co.uk OR by clicking “Update your preferences” at the bottom of any marketing emails sent to you. Where you opt-out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

5. Keeping your Personal Data secure

We have implemented security policies and technical measures to safeguard the Personal Data we collect. We maintain physical, electronic and procedural safeguards that comply with applicable law, including the GDPR, to safeguard Personal Data from accidental loss, destruction or damage and unauthorised access, use and disclosure.
In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Retention periods for use of your Personal Data

We will use and store your Personal Data only for as long as necessary, to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We review the Personal Data we hold at regular intervals and delete permanently or anonymise any Personal Data which is no longer necessary. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

7. Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

8. Children

This Website and our services are aimed at adults, and we do not knowingly collect any Personal Data relating to children aged under 16 years old. If you are under the age of 16, please do not provide us with any of your Personal Data, including your email address.

9. Access to and control over your Personal Data

You have legal rights under applicable law in relation to your Personal Data. You can ask the following questions, or take the following actions, at any time by contacting us via email office@elizabethascot.co.uk or via our postal address:

see what Personal Data we hold about you (if any), including why we are holding it and who it could be disclosed to;
ask us to change/correct your Personal Data;
ask us to delete your Personal Data;
object to the processing of your Personal Data;
ask us to restrict the processing of your Personal Data;
withdraw any consents you have given us to the processing of your Personal Data; and
express any concerns you have about third parties’ use of your Personal Data.

10. Change of purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to have an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

11. Contact Us

Our full details are:
Email: office@elizabethascot.co.uk

Postal Address:
Elizabeth Ascot, MSF Partners, Ltd.,
Index House, St George’s Lane, Ascot,
Berkshire, SL5 7ET, United Kingdom Last
updated: 05/8/2023